Commoditisation in Healthcare-Threat or Opportunity?
That commoditisation of healthcare is occurring is well documented. Specialist centres now bundle services into diseaseor treatment-based products (eg, pain, cancer, fertility, easier surgery). Such ‘commodities’ are widely advertised and promoted to both public and primary care doctors. While the occurrence of commoditisation in healthcare is irrefutable, its desirability is an area of intense and diverse opinion.
Modern Medicine – Issue 2 2021
